Our Ethos
Why we're different from other publishers
Higher royalties
We’re not a traditional or vanity publisher. We’re a hybrid publisher. This means we share both the investment and the rewards with our authors. While traditional publishers offer royalty rates of 5–10%, hybrid publishing gives authors 40-60%.
Inclusion
Game-changing ideas can come from anywhere. We work with authors from a wide range of backgrounds, including first-time, neurodivergent, dyslexic, and ESL authors.
Eco-friendly
Creating books shouldn’t come at the expense of the planet. That’s why we support sustainable publishing practices wherever possible, from protecting rainforest through our partnership with the Rainforest Trust to working with environmentally conscious printers.
Purpose-driven
We believe that books can be a force for good. That’s why we’re passionate about helping entrepreneurs, leaders, and changemakers share ideas that educate, challenge assumptions, and contribute something meaningful to society.
Industry Expertise
Publishing is a profession. Editing, design, production, printing, distribution, metadata, and marketing all require specialist knowledge. Our team brings a range of publishing expertise to help authors navigate the journey from draft to finished book.
Honesty
Publishing a book is a significant investment of time, energy, and money. We’ll always be honest about your manuscript, positioning, and publishing options. Constructive feedback sits at the heart of what we do because we’d rather help authors make informed decisions than tell them what they want to hear.
Quality
Anyone can publish a book. Producing a great one is harder. We believe that books should be professionally edited, designed, and produced to the highest standards. That’s why quality sits at the heart of everything we do and is why we take control of the production process.
Team
We’re intentionally a small and trusted team. Your book won’t be passed between countless departments or handed off to nameless people. Instead, you’ll work closely with the people publishing your book, building relationships that support your book.
Efficiency
While we never rush quality, we believe that authors deserve a publishing process that moves forward with purpose. Our streamlined approach allows us to publish significantly faster (3-6 months) than most traditional publishers (18 months-3 years) while maintaining professional standards.
Ethics
We’re a company driven by our values. From ethical business practices and environmental responsibility to supporting charities and creating opportunities for young people, we believe that businesses should have a positive impact beyond profit alone.